Why the CX-90 is Mazda’s Flagship SUV
At Huntington Beach Mazda, part of Patterson Autos, we believe a flagship should embody the pinnacle of engineering, design, and innovation. For Mazda, that role belongs to the CX-90. As the brand’s largest and most advanced SUV, the CX-90 represents a bold leap forward in performance, luxury, and efficiency, crafted for drivers who demand refinement without compromise. For Southern California families and commuters alike, this vehicle isn’t just Mazda’s biggest SUV, it’s the benchmark for the brand’s future.
What defines the CX-90 as Mazda’s flagship SUV?
Mazda designed the CX-90 from the ground up to lead its SUV lineup. Built on an all-new large platform, it replaces the CX-9 as the most premium, performance-oriented Mazda ever offered in the United States. This architecture brings a rear-biased all-wheel-drive system, an inline six-cylinder engine, and available plug-in hybrid technology, all firsts for Mazda in this segment.
Unlike typical family SUVs, the CX-90 combines utility and sophistication with a driver-focused feel. From its sculpted Kodo design language to its handcrafted interior details, every element reflects Mazda’s evolution into a near-luxury brand, without losing its focus on genuine driving enjoyment.
How does the CX-90 perform compared to other three-row SUVs?
Under the hood, the CX-90 offers two main powertrains. The first is a 3.3-liter e-Skyactiv G inline six-cylinder engine paired with a 48-volt mild hybrid system, delivering up to 340 horsepower and 369 lb-ft of torque on premium fuel (319 hp on regular). This configuration provides effortless acceleration, smooth torque delivery, and remarkable fuel efficiency for its class.
The second option is a plug-in hybrid powertrain that combines a 2.5-liter four-cylinder engine with an electric motor and a 17.8-kWh battery. This setup produces a combined 323 horsepower and offers an estimated electric-only range suitable for most local commutes in SoCal. For many Huntington Beach drivers, that means short weekday drives can be done primarily on electric power, while longer weekend trips are backed by hybrid range confidence.
Mazda’s eight-speed automatic transmission, designed without a traditional torque converter, provides precise, direct shifts, reinforcing the brand’s focus on connection and control. When navigating the Pacific Coast Highway or city traffic near Huntington Beach, the CX-90 feels balanced, refined, and responsive.
What makes the CX-90’s design and interior stand out?
The CX-90’s design philosophy elevates Mazda’s Kodo “Soul of Motion” aesthetic with proportions that communicate strength and elegance. Its long hood and short overhangs give it a commanding yet graceful stance. Premium paint finishes like Artisan Red underscore its flagship status, showcasing Mazda’s dedication to craftsmanship.
Inside, the CX-90 brings a new level of sophistication. Depending on the trim, drivers can enjoy Nappa leather seating, Japanese-inspired textiles, and real wood accents. The interior design draws on traditional Japanese artistry, using diagonal stitching patterns inspired by Kumihimo cord binding and delicate fabric weaves. Every material feels deliberate and natural, creating a serene, inviting environment for both driver and passengers.
In three-row configurations, the CX-90 comfortably seats up to eight passengers with flexible layouts for families. The available second-row captain’s chairs, tri-zone climate control, and panoramic moonroof enhance comfort for long SoCal drives. Cargo space expands easily with fold-flat rear seats, providing ample room for surfboards, beach gear, or weekend getaways.
How advanced is the CX-90’s technology?
Mazda’s flagship SUV delivers a seamless blend of intuitive technology and safety innovation. A 12.3-inch center display anchors the cabin, integrating wireless Apple CarPlay and Android Auto, while the available digital gauge cluster and head-up display provide clear, customizable driving information.
Mazda Connect, the vehicle’s infotainment interface, emphasizes simplicity and driver focus. Voice commands and steering-wheel controls allow easy access to navigation, audio, and communication functions, ideal for multitasking Southern California drivers.
In terms of safety, the CX-90 comes equipped with i-Activsense driver-assist technologies. These include adaptive cruise control with stop-and-go, blind-spot monitoring, rear cross-traffic alert, and lane-keeping assist. The available 360° View Monitor with See-Through View further enhances visibility, especially useful for tight parking spaces in beachside neighborhoods.
Why is the CX-90 ideal for Southern California lifestyles?
Southern California drivers expect versatility: the ability to navigate coastal highways, city commutes, and mountain getaways in a single vehicle. The CX-90’s all-wheel-drive system offers stability and traction in diverse conditions, from wet roads in winter to winding canyon drives.
Its mild hybrid and plug-in hybrid options also align with California’s environmental goals. Drivers can experience reduced fuel consumption and emissions without sacrificing performance. For families in Huntington Beach, that balance of sustainability and capability makes daily driving more efficient and enjoyable.
Mazda’s attention to ride quality also pays dividends on SoCal roads. The CX-90’s suspension tuning delivers comfort over uneven pavement while maintaining agile cornering, a hallmark of the brand’s Jinba Ittai driving philosophy, the sense of unity between car and driver.
How does the CX-90 compare to other luxury SUVs?
While the CX-90 competes in a segment that includes the Acura MDX, Volvo XC90, and Infiniti QX60, Mazda’s approach is distinct. It emphasizes craftsmanship and performance rather than pure opulence. Many reviewers and drivers note that the CX-90 delivers a comparable premium experience at a more attainable price point.
At Huntington Beach Mazda, we see customers who appreciate the CX-90’s refinement and technology without the maintenance costs or formality of traditional luxury brands. It’s ideal for families upgrading from compact SUVs who want the next level of comfort and sophistication, as well as for professionals who value understated elegance.
Where can you experience the CX-90 in person?
As part of Patterson Autos, Huntington Beach Mazda offers a full lineup of CX-90 trims, from the Turbo Select to the top-tier Turbo S Premium Plus. Whether you’re seeking advanced hybrid capability or the full luxury experience, our team can help match the right configuration to your lifestyle.
Drivers throughout Southern California have quickly recognized the CX-90 as the defining expression of Mazda’s next chapter. It embodies what a flagship should be, powerful, efficient, and beautifully crafted for those who see driving as more than a daily task. For anyone seeking a sophisticated three-row SUV that blends Japanese artistry with modern engineering, the CX-90 sets a new standard.
For more information, current CX-90 inventory, and test drives, visit us today.
*Penned by AI, polished by humans